When 'better' is actually not as good.
We are often asked by customers which of the available options is 'better'. And it can be a very difficult question to answer. It's a question that occurs all the time in all our lives, and I'm making one such decision right now.
Those of you who know me (or look at my Facebook page) will know that I have a penchant for superbikes. One of mine needs new tyres, but which is the best? There's a choice of manufacturer: there are a lot of class acts out there: my preferred brand is Dunlop. Each manufacturer has a variety of styles to cover the different types of riding.
So you'd assume the best tyre for my sportsbike would be their sport tyre (SportSmart2 if you're interested). And, for sure (just to sound like a Spanish MotoGP rider!), the SportSmart delivers the highest ultimate grip, so must be better than their 'road' offering (RoadSmart2) surely? Well, it depends: this grip is only developed when they are fully warmed up, which on a cold day could be several miles. RoadSmarts produce 90℅ of the ultimate grip of their sportier cousins, and are renowned for warming up very quickly: so, for the vast majority of my riding, RoadSmarts will actually deliver higher performance (as well as lasting 50℅ longer and costing a tenner less).
So when tyre depots tell me the SportSmart is a 'better tyre' are they right?
Where does this all fit into our computer business? Here's an example. An Intel i3 paired with an decent SSD drive is about the same cost as an i5 paired with a conventional hard drive. So which is better? The answer is, of course, "it depends"...
Those of you who know me (or look at my Facebook page) will know that I have a penchant for superbikes. One of mine needs new tyres, but which is the best? There's a choice of manufacturer: there are a lot of class acts out there: my preferred brand is Dunlop. Each manufacturer has a variety of styles to cover the different types of riding.So you'd assume the best tyre for my sportsbike would be their sport tyre (SportSmart2 if you're interested). And, for sure (just to sound like a Spanish MotoGP rider!), the SportSmart delivers the highest ultimate grip, so must be better than their 'road' offering (RoadSmart2) surely? Well, it depends: this grip is only developed when they are fully warmed up, which on a cold day could be several miles. RoadSmarts produce 90℅ of the ultimate grip of their sportier cousins, and are renowned for warming up very quickly: so, for the vast majority of my riding, RoadSmarts will actually deliver higher performance (as well as lasting 50℅ longer and costing a tenner less).
So when tyre depots tell me the SportSmart is a 'better tyre' are they right?
Where does this all fit into our computer business? Here's an example. An Intel i3 paired with an decent SSD drive is about the same cost as an i5 paired with a conventional hard drive. So which is better? The answer is, of course, "it depends"...
Comments
Post a Comment